Runway in Real-time

New & Now

The Thakoon collection is designed with a modern spirit and a fresh take on American classics. Creatively crafted, effortlessly cool, the pieces capture the essence of unique femininity. We believe style is as much about the attitude as it is about the details. That’s why each design reflects original elements in tailoring—but injected with an unexpected twist.


Limited Release, Limited Time

From our design studio to your doorstep, we are revolutionizing modern luxury shopping by giving you instant access to current styles—when you want it, where you want it, how you want it. Available exclusively at and our Manhattan flagship store, the latest designs are introduced in fluidly-paced releases with small run editions. Newness reigns, and time is of the essence. Check in with us regularly to shop the most covetable pieces from each release.



"The idea behind The New Now is to bring my original inspiration and designs closer to you. Pure and unedited. I believe in originality in the everyday: that clothes should bring out individual style and personality, 24/7. The quintessential Thakoon Girl is confident, expressive, and always on the hunt for what's next. That’s why I’m so excited to be able to deliver my designs directly to you via, with immediate access to the most current collections. Fashion moves at the speed of light, and I want to help you keep up with it."